Joule Ready Sous Vide Starter™ Sauces are shelf-stable, insanely delicious sauces crafted in small batches by the chef team at ChefSteps. Designed specially for sous vide cooking, they also featured unlock-able digital content via scanning the QR code on the bag.

What I did: Brand identity, strategy, physical-to-digital user experience, dieline creation, packaging production, art direction, vendor management, and so much more.

Photo by Canh Nguyen

Photo by Canh Nguyen

When customers scan the QR code on the label with the Joule app, they are taken to a guided recipe detailing how to cook the meal featured on the front of the package. QR codes were meant to be serialized for product traceability and marketing retargeting. Each sauce came with a wealth of interactive tools, including videos of meat cooked to specific temperatures, known as Visual Doneness ™.

Photos by Reva Keller

Photo by Reva Keller

What I did: Creative direction, packaging design. Dieline help from Cameron Jue.

Photo by Reva Keller

Photo by Reva Keller

Launch packaging for Joule Sous Vide meant for direct sale. Dieline Winner 2017. I updated this in 2018 based on customer feedback and physical retail needs.

What I did: Dieline and form design, unboxing experience design, visual design.

Photo by Reva Keller. With help from Cameron Jue.

Photo by Reva Keller